Encouraging Residents to Participate in ParticipACTION’s ‘Community Better Challenge’

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Tourism, Culture, Arts and Recreation

May 27, 2021

The Community Better Challenge is a nationwide physical activity challenge encouraging Canadians to get active during June. Municipalities, schools, workplaces, sport and recreation groups, and residents of all ages can track physical activity minutes through the free ParticipACTION app or website.

The Challenge is open to everyone and all minutes tracked on the app and the website from June 1 – 30, will be counted towards a community’s total score. After June 30, 50 finalist communities from across the country, including four from Newfoundland and Labrador, will be invited to submit an application explaining why they deserve to be Canada’s Most Active Community for a chance to win the $100,000 grand prize. With June being Recreation Month, this challenge is an excellent opportunity to get out and get active, following current public health guidelines.

ParticipACTION is a national non-profit organization, whose mission has been to inspire Canadians to sit less and move more for the past 50 years. The Government of Newfoundland and Labrador has had an annual partnership with ParticipACTION, supported by Recreation NL, since 2014-15. In 2020-21, the Department of Tourism, Culture, Arts and Recreation provided $200,000 to ParticipACTION to inspire, motivate and encourage Newfoundlanders and Labradorians to make physical activity a priority in their daily lives and to reduce sedentary living.

Quotes
“The Community Better Challenge is a great way to kick off your summer activity. As the weather begins to warm up, this is a great opportunity to encourage friends and family to get outdoors and get active while earning some points for your community.”
Honourable Steve Crocker
Minister of Tourism, Culture, Arts and Recreation

“We are very excited for the return of the ParticipACTION Community Better Challenge. This is a great opportunity to inspire, motivate and support recovery through physical activity. This year, in addition to Canada’s Most Active Community, we are delighted to award a $15,000 prize to be invested in local physical activity initiatives to Newfoundland and Labrador’s Most Active Community.”
Elio Antunes
President & CEO, ParticipACTION

“We encourage our members to get involved in ParticipACTION’s Community Better Challenge. This challenge is a great way to recognize and highlight the activity happening in our communities.”
Gerry Hall
President, Recreation NL

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Learn more

ParticipACTION Community Better Challenge

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Media contacts
Kathryn Summers
Tourism, Culture, Arts and Recreation
709-729-4819, 699-6147
kathrynsummers@gov.nl.ca

Miguel Pacheco
ParticipACTION
mpacheco@participaction.com
647-407-4825

Pamela Sheppard
Recreation NL
709-729-1510
communication@recreationnl.com